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Marketing Claims of Healthy Alcoholic Drinks Misleading: Study

Amnon Free Press/Central Press Syndicate, USA. Read, Enjoy and Share the Latest US News Updates.

Alcoholic drinks that claim to be healthier, more natural, “cleaner,” free of carbohydrates, and guilt might be misleading consumers, the Cancer Council has warned. A study released on Sunday analysed the nutrient profile of 144 new alcohol products released between 2019 and 2020 which were promoted as better for you. The alcohol, energy, carbohydrate, and sugar content of each product was recorded and assessed against existing classifications for alcohol strength and sugar and carbohydrate content. The research found most of the products contained full strength alcohol and more than a third didn’t provide any nutritional information. The chair of the Cancer Council Alcohol Working Group, Julia Stafford, said promoting alcohol as “healthy” or “better for you” was a misleading marketing tactic. “We are seeing an emerging and very concerning trend of alcohol companies trying to create a health halo around products that are fundamentally unhealthy, by marketing them as lower in calories, …

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