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How Manufacturers Are Modifying Processes to Conserve Water

Amnon Free Press/Central Press Syndicate, USA. Read, Enjoy and Share the Latest US News Updates.

The appeal for green is growing: among Americans, 77 percent say they are concerned about the environmental impact of the products they buy, according to a 2021 study from GreenPrint, an environmental technology company. In addition, nearly eight in ten consumers indicate sustainability is important for them, and more than 70 percent would pay an average of 35 percent more for brands that demonstrate environmental responsibility, per an IBM survey released in 2020 (pdf). These preferences note a change from several years ago, when a study by Euromonitor International found consumers to be ambivalent toward environmental claims by companies. In practice, manufacturers across the globe are listening to these consumer trends. They’re also in tune to concerns about water scarcity and availability, especially as they relate to processes known for using high amounts of the resource. Producing a new car, for instance, requires approximately 39,000 gallons of water, while a …

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